Dunkin' Donuts "The DunKings" (ft. Ben Affleck, Jennifer Lopez) Super Bowl LVIII(58) 2024 Commercial

Dunkin’ Donuts “The DunKings” (ft. Ben Affleck, Jennifer Lopez) Super Bowl LVIII(58) 2024 Commercial

The Dunkin’ Donuts Super Bowl LVIII commercial, titled “The DunKings,” features a star-studded cast including Ben Affleck, Jennifer Lopez, Matt Damon, Tom Brady, Jack Harlow, and Fat Joe.

The commercial is part of a multi-part narrative campaign that began with a commercial during the GRAMMY Awards, teasing Dunkin’s return to the Super Bowl1. This episodic story is the latest installment in the “Dunkin’ Cinematic Universe”.

In the first part, which debuted at the 66th annual GRAMMY Awards, Ben Affleck embarks on an unexpected journey to become a pop star, fueled by his beloved Dunkin’ coffee and donuts. He takes a dance lesson from social media star Charli D’Amelio.

The Super Bowl LVIII commercial, “The DunKings,” opens with Ben Affleck surprising Jennifer Lopez by crashing her recording session in the studio. Accompanied by his star-studded boy band entourage, including Matt Damon and Tom Brady, all decked out in outrageous Dunkin’ tracksuits, The DunKings unveil their pop song, “Don’t Dunk Away at My Heart,” much to the amusement – and embarrassment – of Jennifer Lopez.

This commercial is a continuation of the Dunkin’ Cinematic Universe, which began a year ago when Ben Affleck was allowed to work in the Dunkin’ drive-thru. The universe expanded with Ben being mistaken for Matt Damon while making a Dunkin’ run and a collaboration with Ice Spice for a bespoke beverage.

After the Super Bowl reveal, fans can dive deeper into The DunKings experience with a limited-time menu in Dunkin’ restaurants and exclusive merch on ShopDunkin.com.

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